Dreamforce’23

Event

Dreamforce is Salesforce’s annual event that transforms San Francisco into an immersive tech experience. In 2023, the theme focused on the future of AI—highlighting its potential when built on trust—blended with a visual concept that brought nature and technology together.

I contributed to the design of the AI Launch Zone at the Platform Campground, creating large-scale wall graphics, signage, and themed visuals that combined organic and futuristic elements.

Associate Creative Director: John Ilang-ilang

Art Director: Kat Kasper

Designer: Nickole Liu

Copywriter: Beau McGlasson

Program Manager: Jolie Graber

Agency Partner: George P. Johnson