Dreamforce’24

Event

Dreamforce is Salesforce’s annual event that transforms San Francisco into an immersive tech experience. In 2024, the theme was “World’s Fair,” celebrating innovation, culture, and community.

I led the design for two major experiential spaces: Platform Lodge and Platform Campground.

For Platform Lodge, I created large-scale environmental graphics, print and digital signage, and a themed photo booth with custom props for a birthday celebration for Max, the MuleSoft mascot. The design unified the space and brought energy and personality to the attendee experience.

At Platform Campground, I designed the main wall graphics, branded swag, and an interactive activation. Each touchpoint was crafted to reflect the theme and create an engaging, welcoming environment.

Lodge
Lead Designer:
Katie Droll

Designer:
Darin Hintz, Nickole Liu

CampgroundArt Director: Kat Kasper

Designer: Jonathan Yu, Nickole Liu

Motion Designer: Jasmine Chen

Copywriter: Isabella Welch

Program Manager: Jolie Graber

Agency Partner: George P. Johnson

Lodge

Campground