Dreamforce’24

Event

Dreamforce is Salesforce’s annual event that transforms San Francisco into an immersive tech experience. In 2024, the theme was “World’s Fair,” celebrating innovation, culture, and community.

I designed two key areas: Platform Campground and Platform Lodge. My work included large-scale background graphics, print and digital signage, custom swag, a themed photo booth with props, and an interactive activation to help bring the Campground to life. Every element was designed to fit the theme and create a fun, welcoming space for attendees.

Lodge
Lead Designer:
Katie Droll

Designer:
Darin Hintz, Liza Gray, Nickole Liu

CampgroundArt Director: Kat Kasper

Designer: Jonathan Yu, Nickole Liu

Motion Designer: Jasmine Chen

Copywriter: Isabella Welch

Program Manager: Jolie Graber

Agency Partner: George P. Johnson

Lodge

Campground