PKO FY’25

Event

Platform Kickoff (PKO) is a three-day internal virtual enablement event at Salesforce, reaching global teams across AMER, APAC, and EMEA. The event was built around the FY25 Platform GTM strategy, with a focus on learning, alignment, and community-building for the Sales team.

I led the creative direction by conceptualizing the event theme and visual identity, designing the character ‘AI-lien’, and producing a full suite of assets—including illustration, swag, GIFs, slide templates, and more.

Art Director: Kat Kasper

Designer: Nickole Liu

Motion Designer: Jasmine Chen

Copywriter: Jack Savage

Program Manager: Jolie Graber

Agency Partner: Studio Science